All Marketers Are Liars

Seth Godin

All Marketers Are Liars



In today’s business life, where competition is quite intense, it can be said that classical marketing methods and tactics are bankrupt. In such a world, tactics that were once considered attractive, such as promoting or advertising, offering promotions or gifts, do not have the same impact on conscious consumers as they used to. According to Godin, the most effective tactic of today’s marketer is to fi nd a story that suits the identity of the product they want to sell, to construct and surround this story very well, to fi nd the appropriate consumer audience and to tell the story in a language they can understand. If the message in the story reaches the right target audience on the right frequency, the individuals of that audience will believe in this story wholeheartedly and will literally adopt this story. In fact, not only will they adopt it, they will also pass this story on to their friends and acquaintances. Whether you are interested in the marketing profession or a consumer, you will fi nd a piece of yourself and your experiences in the marketing process on every page of this book, which approaches marketing from a different dimension and in a humorous way, and you will not be able to stop yourself from smiling sweetly. While reading this book, which can be read in one breath with great pleasure from beginning to end, let’s not pass without making a reminder. I wonder what kind of story is Godin telling you, the readers, while marketing this book? And how much will you believe this story?

  • Publisher: Elma Publishing
  • Type:Non-Fiction
  • Genre:Adult
  • Author(s):Seth Godin
  • Illustrator(s):
  • Pages: 208
  • Size:13,5x21cm
  • Cover:Paperback
  • Barcode : 9789756093160
  • Original Name:Bütün Pazarlamacılar Yalancıdır
  • Original Language:Turkish

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