Brand - Culture - Memory

Âsude Alkaylı

Brand - Culture - Memory

Business,

#literature

Brand is a harmony of concepts and values. However, although frequently expressing the importance of all these is valuable in itself, it is not suffi cient. However, structures nourished by culture and memory can carry the existing structure into the future by developing their own unique combination of values and concepts, and the pattern of the process of carrying the resulting structure into the future can only be constructed in a healthy way; by manifesting the projection of yesterday and the future in today… Brand-Culture-Memory, especially the brand’s relationship with history and culture; From different perspectives such as the context of economic history, sociology, examples in our country and abroad, refl ections in the world of culture and arts, media brand relationship, personal branding processes, resilience and brand relationship, the concept of brand from past to present, especially brands about the past-present and future, or those who aspire to produce brands. It offers important tips for those who are. With this content, the aim of the book is to offer the reader different perspectives outside of classical branding discourses, rather than addressing all aspects of the “brand issue”, which deepens and expands day by day. Zafer Toprak, Besim F. Dellaloğlu, Kamil Fırat, Görgün Taner, Funda Tekelioğlu, Özalp Birol and Hakan Güldağ contributed their writings to the book compiled by author Âsûde Alkaylı.

  • Publisher: Elma Publishing
  • Type:Non-Fiction
  • Genre:Adult
  • Author(s):Âsude Alkaylı
  • Illustrator(s):
  • Pages: 200
  • Size:13,5x21cm
  • Cover:Paperback
  • Barcode : 9786257112635
  • Original Name:Marka Kültür Hafıza
  • Original Language:Turkish

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