From Brand To Patent

Zekeriya Baştürk

From Brand To Patent



Creating and establishing a brand is one of the most important challenges a company has to face. Companies invest signifi cant effort and money to differentiate their products or services and to make a lasting impression on people’s minds. The only way to protect our brand is to register it. Protecting our cherished brand from external threats is not as diffi cult as it may seem. With a few important tips, it is possible to protect both our patent and our brand. This book contains information about trademarks, patents, and all industrial rights that you won’t fi nd anywhere else. You’ll get answers to questions like, “Should I apply for a patent or a utility model for my product?” and “How can I prevent my industrial designs from being imitated?” It serves as a guide that explains all the topics that managers and marketing department employees are curious about.

  • Publisher: Elma Publishing
  • Type:Non-Fiction
  • Genre:Adult
  • Author(s):Zekeriya Baştürk
  • Illustrator(s):
  • Pages: 112
  • Size:13,5x21cm
  • Cover:Paperback
  • Barcode : 9789756093610
  • Original Name:Markadan Patente
  • Original Language:Turkish

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