Weird Brand Management

İmer Özer

Weird Brand Management



“T.U.H.A.F. Marketing” simplifi es and demystifi es marketing from complex and incomprehensible defi nitions and idioms. It presents marketing as a management discipline that makes companies more profi table and successful. Like economics, marketing is often considered a dull science. However, with İmer Özer’s pen, marketing not only becomes enlightening but also turns into an enjoyable activity, making it a pleasure to read.

  • Publisher: Elma Publishing
  • Type:Non-Fiction
  • Genre:Adult
  • Author(s):İmer Özer
  • Illustrator(s):
  • Pages: 168
  • Size:13,5x21cm
  • Cover:Paperback
  • Barcode : 9786257112284
  • Original Name:Tuhaf Marka Yönetimi
  • Original Language:Turkish

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