W.E.I.R.D: The Brand Sells

İmer Özer

W.E.I.R.D: The Brand Sells



“The Turkish Language Association (TDK) de- fi nes ‘unusual, surprising’ for the term ACAYİP,” says; it seems like a defi nition perfectly fi tting my way of doing business. Everything unusual that happened to us came from being usual. People remember the moments they were most surprised. Sometimes it’s a word, sometimes a joke, sometimes a person, and sometimes a product of a brand. Isn’t it important to surprise the consumer?” İmer Özer once again appears before readers with his new book A.C.A.Y.İ.P. Enjoy reading…

  • Publisher: Elma Publishing
  • Type:Non-Fiction
  • Genre:Adult
  • Author(s):İmer Özer
  • Illustrator(s):
  • Pages: 112
  • Size:13,5x21cm
  • Cover:Paperback
  • Barcode : 9786257112802
  • Original Name:A.C.A.Y.İ.P
  • Original Language:Turkish

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